MEREC-COBRA approach in e-commerce development strategy selection

The Development Strategy of E-Commerce Logistics in Beijing

“Warehouse explosion phenomenon” of e-commerce, the last one kilometer electricity supplier logistics problems and high cost of logistics and other issues, has become a troubled electricity supplier and logistics companies the biggest problem. Therefore the major commercial enterprises have chosen enterprise logistics operation model according to the different characteristics of their respectiv...

Web Initiatives and E-Commerce Strategy

INTRODUCTION Business use of modern computers started in the 1950s. Since then, IT has progressed through a series of hardware, software and applications improvements, delivering more value to individuals , firms, and organizations for lower cost. Productivity improvement (efficiency), at both the individual and organizational levels, has been a major focus. As well, firms have learned how to g...

A New Marketing Strategy for E-Commerce

The purpose of this article is to explore e-commerce issues, such as marketing and logistics problems, and create viable recommendations. The issues that e-commerce faces will be examined through the marketing mix. Exploring the ideas of product, place, price and promotion, and applying them to ecommerce problems is the main focal point of this article. It is believed that the four concepts of ...

Evaluating E-commerce Efficiency in Provinces of Iran with Data Envelopment Analysis Approach

This paper presents a model for assessing the efficiency of e-commerce in the provinces of IRAN with data envelopment analysis (DEA). For this purpose, first, we assess the factors that affect to growth and use of e-commerce in Iran, then to show the efficiency of IRAN's provinces on e-commerce, data analysis model applied. Results show the average efficiency in IRAN in year 2016 compared to ye...

The Development of e-Commerce in Malaysia